Caesars Entertainment’s Horseshoe Casinos brand will be returning to Las Vegas this year. A press release announced on Wednesday that Bally’s Las Vegas is set to begin a transformation into “the brand known for gaming, poker and making it right for the gambler.”
The rebrand, which will start this spring, will include a renovated exterior, new entertainment and dining choices, and a redesign for the casino floor and public areas. The design team behind the project will create a new space with tooled leather, dramatic colors, and the brand’s horseshoe iconography.
“At Horseshoe, it’s all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” SVP and General Manager of the property Jason Gregorec said in the press release. “Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”
Bally’s spot on the Strip is one of the most desirable locations in gaming, and the multi-million-dollar investment in its transformation comes as part of a series of reimaginings for Caesars Entertainment’s Las Vegas resorts, including major improvements being made at Caesars Palace.
At Horseshoe Las Vegas, Caesars Entertainment’s World Series of Poker will make a return to its roots, having first been held at the original Las Vegas Horseshoe location in 1970. The move is not only a return, however. It’s also something new: this will be the Horseshoe brand’s first casino on the Las Vegas Strip.
“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” said Sean McBurney, Regional President of Caesars Entertainment. “2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”
After beginning this spring, Bally’s Las Vegas’s transformation to Horseshoe is expected to be completed by the end of 2022. The 53rd annual World Series of Poker will be held from May 31 to July 19.