Culture Kings US Flagship Coming to the Forum Shops at Caesars

The Australia- and New Zealand-based concept is set to open in a two-story space

Streetwear brand Culture Kings announced its plan to open its first US flagship store in the Forum Shops at Caesars earlier this month. Known for its night-life vibes, special events, and overall experiential concept, the brand is a natural fit for the Strip—and it’s going big. Permit paperwork recently submitted to Clark County estimates a budget of $5 million for a buildout that includes retail space, a bar (without food), and interestingly, a “recording studio.”

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“The Culture Kings stores offer a truly incredible experience, and we are excited to introduce this one-of-a-kind retail concept to our customers in the U.S.,” A.K.A. Brands CEO Jill Ramsey said in a press release. “The stores have proven to be very successful in driving brand awareness in international markets, and we anticipate that the first U.S. flagship will become a must-visit destination in Las Vegas where there is high tourist traffic.

The store will be recognizable to those familiar with its 8 locations in Australia and New Zealand, but will have “new elements” as well. It will offer third party brands as well as Culture Kings exclusive brands.

“The Culture Kings store format serves as a powerful customer acquisition tool and provides shoppers with a unique, immersive streetwear experience,” Ramsey said. “We are confident the store will be instrumental in accelerating Culture Kings’ growth in the U.S. market.”

What Now Las Vegas reached out to Ramsey on Monday. Ramsey declined to comment further. No opening date has been announced, but the store is expected to open late in 2022.

Neil Cooney

Neil Cooney is a freelance writer. He has received an MFA in Creative Writing from Syracuse University, and his work has been published in the Masters Review. He lives in Nashville, TN, where he spends his free time cooking Korean food and studying chess.
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