Illuminarium Experiences, a new “experiential entertainment brand that creates immersive entertainment spectacles presented in custom-designed venues called ‘Illuminariums,”‘ will open its Las Vegas Illuminarium in Summer 2022, What Now Vegas learned Monday.
Vegas’ Illuminarium will span 30,000 square feet and open as part of the new Area 15 entertainment complex, at 3215 S Rancho Drive. Area 15 debuted in late-2020 offering a host of experiences centered on virtual reality, alongside restaurants and shops. Ahead of the arrival of Illuminarium next year, Area 15 will soon welcome the Omega Mart grocery store, The Beast food hall from chef Todd English, Lost Spirits Distillery, and more.
While details surrounding the upcoming Vegas Illuminarium are scarce, the company Monday announced a partnership with Panasonic as its “exclusive visual solution provider of native 4k projectors, 4k professional displays, and 4k professional camera solutions” for Illuminarium’s 360-degree immersive experiential entertainment centers.
“We’re excited to partner with Illuminarium whose mission to expand communal access to amazing, but typically out-of-reach places and experiences is truly awe-inspiring,” Joe Conover, manager of Panasonic Live Events Group, said in a prepared statement. “Following what has been a challenging year for the entertainment industry, we believe there will soon be extraordinary opportunities for innovators in experiential entertainment, like Illuminarium, to transport and inspire audiences through compelling storytelling.”
Illuminarium Experiences will open its first three venues starting in Atlanta in mid-2021, followed by Miami later this year, and Las Vegas in 2022, to be followed by other domestic and international locations. Illuminarium expects to have 25 to 30 Illuminarium venues within the next five years.
“Illuminarium spectacles will transport visitors through an unprecedented combination of total sensory immersion, larger than life scale, and theatrical inspiration that would not be possible without the groundbreaking, best-in-class technology from our valued partners like Panasonic,” Alan Greenberg, CEO, Illuminarium Experiences, said Monday. “At Illuminarium, we’re proud to be democratizing the world’s most amazing places, people and experiences through highly engaging, socially conscious and educational immersive digital spectacles.”
