Set to open later this year, football hall-of-famer and entrepreneur Emmitt Smith’s two-story restaurant Emmitt’s Las Vegas has named Rockwell Group as its interior designer. The firm will oversee all things architecture- and design-related, down to creating custom furniture and lighting fixtures.
The restaurant will seat up to 360 people in its two-story main restaurant, bar/lounge, test kitchen, Player’s Lounge, and additional private dining areas. Seasoned Executive Chef Rainer Schwarz is at the helm in the kitchen, making the restaurant a top tier destination for dining, concerts, and other elite events. Located on the Strip at Fashion Show Las Vegas, which attracts more than 42 million visitors annually, Emmitt’s is placed near some of the highest-traffic locations in the city.
“I understand the value of having great teammates to support me to be the best in all my pursuits,” Smith in a recent press release. “Our partners at Rockwell Group understand my vision and are able to make it a reality that will drive the business into a world-class destination for tourists and residents alike.”
Upon arrival,” reads the press release, “guests will pass through a slatted iron gate flanked by atmospheric sconces, and then proceed through a chic indoor-outdoor passageway lined with lush trees. A grand entry will feature 360-degree vaulted, double-height walnut and leather walls inspired by the shape of whiskey barrels. Integrated glass cases will showcase a selection of private blended whiskeys, among an offering of additional premier spirits. In the Player’s Lounge there will be large, enclosed liquor displays featuring the latest technology to showcase ultra-high-end liquors, and exclusive wine from VIP’s private collection. NFT and Digital wine-based art collectibles will also be showcased as holograms, constantly rotating throughout the night.”
The main dining room will be done in a “sumptuous palette drawn from the colors of whiskey and cognac with glowing accents in copper mesh,” while the upstairs Player’s Lounge will serve as the ultimate VIP area, along with two exclusive VIP rooms for private events. Also on the upper level is the Deck, a flexible-use outdoor area that will serve equally well for dining, cocktail parties, and live concerts.
“Rockwell Group is thrilled to partner with Emmitt Smith on this unique and spectacular project on the iconic Strip,” Shawn Sullivan, Partner, Rockwell Group said in the press release. “Drawing on our hospitality expertise and decades of experience designing for live events, we’re creating a new destination for dining, live concerts, watch parties and other events.”
