The expansion of the hotel’s food options is part of a series of changes described in a Wednesday phone call with What Now Las Vegas by Lincoln Spoor, the Hot Dog on a Stick franchisee, as a “renaissance.”
“McDonald’s had a monopoly on food at Circus Circus for thirty years. That expired in April,” said Spoor, who is developing the hotel’s new food court.
“Imagine you’re a guest of Circus Circus: you go every summer. For years, you’ve been going to McDonald’s because that’s all that’s available. Now all of a sudden you can go anywhere. It’s a food renaissance, but also an experience renaissance for the whole property.”
In addition to its casino, Circus Circus features an array of carnival games in The Midway, as well as its Adventuredome Indoor Theme Park. These attractions have broad appeal for families with children. “Locals don’t really go to the strip,” Spoor said. “But they come here.”
Spoor also described the role of Hot Dog on a Stick’s unique brand profile in a food court that will feature DQ Grill & Chill, Einstein Bros. Bagels, Popeyes, and other food locations, as well as a relocated and remodeled Krispy Kreme.
“It has a delicate personality. It’s best not in malls but in amusement-oriented, fun places. I might not put one at the Venetian, or even at MGM Grand, but I sure would put it at Treasure Island or Circus Circus, where people are staying with kids.”
The restaurant features hot dogs and “hand-stomped” lemonade, with workers dressed in distinctive striped outfits and an overall carnival/entertainment aesthetic. As Spoor pointed out, workers don’t “interview” for a job; they audition.
This new franchise comes after the opening of a Hot Dog on a Stick franchise in the Excalibur Hotel food court, and further franchises are in the offing, although Spoor declined to specify their locations.