Introducing Fred Segal Market Powered by Amazon’s Just Walk Out Technology

The new technology offers guests a checkout-free shopping experience
Introducing Fred Segal Market Powered by Amazon's Just Walk Out Technology
Photo: Official

Resorts World Las Vegas will debut the Fred Segal Market, the first-ever store in a Las Vegas resort to utilize Amazon’s Just Walk Out Technology, on the Las Vegas Strip this Monday, July 26th. The Fred Segal Market will offer an assortment of drinks, snacks, souvenirs, and Grab & Go items available for purchase in a fast, convenient way.

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“We are excited to work with Resorts World Las Vegas as they offer their customers a fast, convenient way for their guests to shop for the items they might need quickly during their resort stay,” Cameron Janes, Vice President of Physical Retail at Amazon, said in a press release. “We’re thrilled that Resorts World Las Vegas’s selection of Amazon’s Just Walk Out technology brings the effortless experience of a checkout-free store to a new city and a new industry for the first time through the Fred Segal Market.”

Amazon’s Just Walk Out technology will allow guests to enter the Fred Segal Market using a credit card, shop and leave with their items without the usual checkout process. The new technology will detect what shoppers take from or return to the shelves and charge their respective credit card for the items taken.

“As we have strived to create a resort that encompasses the most technologically advanced offerings throughout the complex, we are thrilled to continue this effort with the use of Amazon’s Just Walk Out technology,” said Matt Pinal, Vice President of Retail at Resorts World Las Vegas. “It’s exciting to not only welcome such an iconic brand like Fred Segal to our retail portfolio, but to be able to expand their retail space and utilize such an innovative technology in the adjacent market that will provide convenience and ease to our guests is truly a great accomplishment.”

The Fred Segal Market will settle into a suite adjacent to and connected with the Fred Segal Men’s shop in Resorts World Las Vegas at 3000 South Las Vegas Boulevard.

Laura Moreno

Laura Moreno is a freelance writer and editor. She holds a BA from Northwestern University and an MFA from Syracuse University. She is based in the greater Los Angeles area.
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