Super Chix hand-dipped Southern fried chicken is sweeping the nation, with 11 to 13 locations predicted to pop up in the Las Vegas market alone, CEO Darryl Neider told What Now Las Vegas.
Just yesterday, Super Chix announced that fried chicken lovers can expect a total of 20 new restaurants to arrive throughout the country. While exact locations and opening dates have yet to be made public, Neider said Tuesday that the first Nevada storefront will likely appear in Henderson.
Neider is also the mastermind behind the Five Guys expansion, which brought the burger chain across the Mississipi River and into the Western U.S.
“When I first tried Super Chix, I had the same reaction as when I first tried Five Guys,” Neider said. “Five Guys really defined the ‘better burger’ market, and Super Chix is kind of the chicken sandwich equivalent of that. It’s higher quality, made-to-order, fresh ingredients, and we don’t do drive-thrus. The only freezer we have is for the frozen custard.”
Super Chix brands their main product as “The Last True Chicken Sandwich:” hand-breaded, deep-fried, and topped with house-made pickles. The second course? Their signature frozen custard.
Since last March, Super Chix made market commitments for over 90 new restaurants in 15 states.
“We started out in Utah to test if it would work out, and it sure did,” Neider said. “We’ve really gotten a positive response from the new markets outside of Texas. When we saw that, we knew it could work anywhere. And, frankly, that’s not true for all Southern chicken concepts that have attempted to expand into the Western states.”
Something about Super Chix sandwiches makes them easy to love, and it looks like Las Vegans won’t have to wait too long to see for themselves.
