With locations open and under development throughout the United States, charcuterie arrangement chain Graze Craze is well on the way to cornering the charcuterie market. And now, thanks to a development agreement with Vancouver, Washington-based multi-concept franchisee Pacific Bells, LLC, it’s about to start launching locations here in Las Vegas.
“It’s in the neighborhood of ten locations over the next few years,” Pacific Bells CEO Tom Cook told What Now on Tuesday. “Las Vegas is a unique market compared to anywhere else, so we’ve just got to learn what works.”
Graze Craze’s grazing style boards include its signature platter The Gone Grazey, which features a large selection of spreads, breads, meats (like hot soppressata and fennel spiced ham), fruits, vegetables, nuts, and crackers. The Lone Grazer is also available for individuals looking to treat themselves.
“The product itself is what led us into our investment,” said Cook. “I don’t know if you’ve seen photos, but seeing it in person really brings it home. It’s beautiful, it’s colorful, and it’s a great mix of ingredients, all at a great price with a high level of convenience.”
The estimated ten locations can be expected to include five or six storefronts, Cook says, with the remainder comprising commercial kitchen locations to service a high volume of delivery orders throughout (eventually) the Las Vegas Valley.