Perspire Sauna Studio Breaks into Las Vegas with Multi-Unit Franchise Signing

Infrared Sauna Franchise Prepares First of Three New Locations for Q1 of 2023
Perspire Sauna Studio Breaks into Las Vegas with Multi-Unit Franchise Signing
Photo: Official

Las Vegas is soon to become home to its very first Perspire Sauna Studio, an infrared and red light therapy (RLT) sauna franchise that’s been breaking ground in markets nationwide. This news comes after Jeff Na, a local Las Vegas entrepreneur and wellness enthusiast, finalized a multi-unit deal to bring his hometown three new studio locations, with the first set to debut in March of 2023.

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Jeff has enjoyed an extensive career in the health and wellness space that spans back over two decades, during which time he’s worked alongside some of the industry’s most recognizable names to promote fitness and personal wellbeing in communities throughout the country. This prior experience helped him to see the franchise opportunity that exists at Perspire Sauna Studio for what it is; the next iteration of personalized wellness.

“Las Vegas has been my lifelong stomping ground. It’s an active, community-oriented city that has a growing appetite for brands that can offer residents a unique, customized experience,” Na said in a statement. “With how quickly the market here is growing, such experiences, especially in the wellness space, are going to become increasingly profitable.”

Despite the variety of economic hurdles that have unraveled over the course of the last year, industry projections showcase the steadfast viability of the wellness space, anticipating its expansion to exceed $1.6 trillion between now and 2027. A figure that Na trusts will provide for the brand’s success in new territories and fuel the establishment of additional franchise locations in the Las Vegas area down the road.

“This is a pivotal time for our franchise opportunity as the concept continues to make its first foray into previously unaffiliated states and territories,” said Lee Braun, founder and CEO of Perspire Sauna Studio. “And as we close out 2022, I can think of nothing that exemplifies that reality better than solidifying plans to bring the brand to one of the most iconic cities in the United States.”

Combined with the 52 franchises awarded year-to-date, Perspire has awarded 108 franchise agreements with 30 studios currently open.

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
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