French league football club Paris Saint-Germain (PSG) has unveiled a new store location in Las Vegas, which will be managed by leading hat retailer, Lids. As part of the football club’s long-term partnership with Lids and Fanatics, Lids oversees the operations for PSG store locations to create a one-of-a-kind and consistent retail experience worldwide for sports fanatics and fashion mavens alike to enjoy.
Following the successful opening of the Fanatics and Lids-operated PSG debut permanent store in Los Angeles in 2021, flagship store opening in New York and European stores 2022, and Miami in earlier this year, the new Vegas store will be located at Forum Shops at Caesar’s (3500 Las Vegas Blvd S SP#S25A Las Vegas, NV 89109). The new location also expands Lids’ footprint in Las Vegas as the brand opened a flagship store on the Las Vegas strip last October.
The Vegas store will feature team jerseys, headwear, accessories, one-of-a-kind collaborations, fashion collections, and more. The store will also include customization stations, a signature feature available in most Lids retail stores, where consumers can customize their products on-site. At 1,851 square feet, the store’s official grand opening event was held on Saturday, July 29 which included an in-store DJ and a free hat customization with any in-store headwear purchase.
“As we continue to broaden our brick-and-mortar footprint this new location speaks to the incredible partnership that we’ve been able to forge with PSG,” said Bob Durda, President at Lids in a statement. “We look forward to continuing to offer an unparalleled shopping experience in Las Vegas as local fans and visitors will have access to iconic merchandise right at their fingertips. Las Vegas is known for being a city with avid sports enthusiasts who will undoubtedly enjoy visiting this new store.”
“The opening of a new Paris Saint-Germain store in Las Vegas reflects the club’s massive potential for development in the USA, where we are boosting our presence,” said Fabien Allègre, Paris Saint-Germain Chief Brand Officer. “This is our way of responding to the growing passion of the US public, whose love for our products grows a little more with every passing season. We are proud to now offer them an immersive experience focused on our brand in the heart of Las Vegas.”
