Founded in 1966, Peet’s Coffee has been serving up its coffee and tea drinks for several generations now. The chain, which had 200 locations as of 2021, arrived in Las Vegas in February, 2018, when it first opened the doors of its Summerlin location. The difficult year 2020 saw both the closing of a location near UNLV and the opening of Peet’s West Sahara location. Now, the brand has its sights set on a new location in the southwest, at 7132 S Rainbow Blvd.
“I love the brand,” Brad Riccardi—co-owner, with his wife Deanna Riccardi, of Beverage Specialty Groups, which licenses and operates Peet’s in Las Vegas—told What Now on Monday. “It’s been one of my favorite coffee companies for thirty years.”
Riccardi worked as a distributor of Peet’s products for ten years before licensing the Summerlin and subsequent locations.
“Even though they’re fairly big,” Riccardi said, “they still believe in the coffee first. They’ve been around a long time and they’ve set a lot of industry standards over the years.”
The location on Rainbow is part of a shopping center currently under development, with several food and drink spots planned, including a recently built BJ’s Restaurant. Riccardi describes it as a prime spot.
“Rainbow is one of the busiest corridors in the area, of course. And it’s the visibility. It’s hard to get a street-facing drive-thru location right now.”
Peet’s Coffeebar Menu features espresso drinks, brewed coffee, and cold brew beverages, plus a Frappe: “double-strength Baridi Cold Brew whipped with milk and ice for sweet refreshment topped with whipped cream.” Holiday drinks include the Holiday Spice Latte and the Peppermint Mocha.